Terms of Service

These Terms of Service (the “Terms”) govern your access to and use of SortCreators (the “Service”), a UGC creator marketplace operated by SPR Labs Ltd (“SortCreators”, “we”, “us”, or “our”), a company registered in England & Wales. By creating an account, accessing, or using the Service, you agree to be bound by these Terms. If you do not agree, do not use the Service.

1. Acceptance of terms

By accessing or using the Service you confirm that you are at least 18 years old (or the age of majority in your jurisdiction) and that you have the legal capacity to enter into a binding agreement. If you are using the Service on behalf of a company or other legal entity, you represent that you have authority to bind that entity to these Terms, and “you” refers to that entity.

2. Description of the service

SortCreators connects brands with content creators (“Creators”) for user-generated content (“UGC”) campaigns. We surface Creator profiles, aggregate publicly available performance signals, and facilitate the matching, contracting, and payout workflow between brands and Creators. We provide software and an autonomous-agent platform; we are not a party to the commercial agreement between a brand and a Creator, nor are we an employer, talent agency, or escrow service unless expressly stated.

3. Accounts

To use most features you must register for an account and provide accurate, current, and complete information. You are responsible for safeguarding your credentials and for all activity that occurs under your account. You must notify us promptly of any unauthorised use. We may suspend or terminate accounts that contain false information or that are used in breach of these Terms.

4. Creator obligations

As a Creator, you agree that:

• You own or have the necessary rights to the social accounts and content you connect, and the handles you supply are genuinely yours.
• You consent to SortCreators tracking the public metadata of your connected content (engagement counts, captions, audio, posting cadence) for the purpose of operating the marketplace.
• Content you deliver for a campaign complies with the brand’s brief, applicable advertising rules (including FTC/ASA disclosure requirements where relevant), and the terms of the platforms you post on.
• You will not misrepresent your audience, buy fake engagement, or otherwise manipulate the performance signals we surface to brands.

5. Brand obligations

As a brand, you agree that:

• You will provide lawful, accurate campaign briefs and will not request content that is deceptive, infringing, or unlawful.
• You will pay Creators the amounts agreed in each campaign contract, on the schedule stated, and will not use the Service to circumvent agreed payouts.
• You will treat Creator data made available to you (handles, niches, and aggregate ROI) as confidential and use it only to evaluate and run campaigns through the Service.
• You are solely responsible for your relationship with each Creator, including any tax, employment, or regulatory obligations arising from it.

6. Payments & payouts

Payments to Creators are processed by third-party payment providers (currently Stripe and PayPal). By receiving payouts you agree to the applicable provider’s terms, and you authorise us to share the information necessary to process those payouts. Brands pay SortCreators a platform fee as described at the point of purchase; Creators are paid the amount agreed in their campaign contract. We are not responsible for delays, holds, or reversals imposed by a payment provider, and we do not hold Creator funds except where expressly stated. You are responsible for your own taxes.

7. Content ownership & licensing

Creators retain ownership of their content and intellectual property. Joining the Service does not transfer any rights in your content to us. You grant SortCreators a limited, non-exclusive, worldwide, royalty-free licence to (a) access the public metadata of your connected content and (b) display derived aggregates (such as niche tags and ROI ranges) within the marketplace, solely to operate and promote the Service. We do not republish your raw content. Any licence a brand receives to use your campaign deliverables is governed by the individual campaign contract between you and that brand — not by these Terms. Brands grant us a licence to display their marks for the purpose of running their campaigns.

8. Prohibited use

You agree not to:

• Use the Service for any unlawful, fraudulent, or infringing purpose.
• Scrape, reverse-engineer, or attempt to extract source code or data from the Service except through interfaces we provide.
• Circumvent rate limits, security controls, or access restrictions.
• Upload malware, attempt to disrupt the Service, or interfere with other users.
• Use another person’s account or impersonate any person or entity.

9. Disclaimers

The Service is provided “as is” and “as available” without warranties of any kind, whether express or implied, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the Service will be uninterrupted, error-free, or secure, that performance signals are complete or accurate, or that any particular campaign outcome will be achieved. Nothing in these Terms excludes liability that cannot be excluded under the laws of England & Wales.

10. Limitation of liability

To the maximum extent permitted by law, SortCreators will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for any loss of profits, revenue, data, or goodwill, arising out of or relating to your use of the Service. Our total aggregate liability arising out of or relating to these Terms will not exceed the greater of (a) the total fees you paid to us in the twelve months before the event giving rise to the claim, or (b) £100. Nothing in this section limits liability for death or personal injury caused by negligence, for fraud, or for any other liability that cannot be limited under English law.

11. Termination

You may stop using the Service and close your account at any time. A Creator can leave the network from Settings; your profile is delisted from the marketplace promptly, and we retain historical performance data for twelve months for audit and dispute resolution before purging it (see our Privacy Policy). We may suspend or terminate your access if you breach these Terms or if we are required to do so by law. Sections that by their nature should survive termination (including ownership, disclaimers, limitation of liability, and governing law) will survive.

12. Governing law & jurisdiction

These Terms are governed by the laws of England & Wales. The courts of England & Wales will have exclusive jurisdiction over any dispute arising out of or relating to these Terms or the Service, except that we may seek injunctive relief in any competent court.

13. Changes to these terms

We may update these Terms from time to time. When we make material changes we will update the “Last updated” date above and, where appropriate, notify you through the Service. Your continued use of the Service after changes take effect constitutes acceptance of the revised Terms.

14. Contact

Questions about these Terms? Email support@sortcreators.com or use our contact form. SPR Labs Ltd, registered in England & Wales.